Agenda
Agenda is subject to change. Please check back for updates as speakers and sessions are being added regularly.
Jay Chiat Awards
Sep 30 | 5:30 - 9:15 PM ET
8:00 - 9:30 AM
REGISTRATION & CHECK-IN
* Breakfast will be served.
9:15 - 9:30 AM
OPENING REMARKS
Juan C. Suarez - EVP Member Engagement & Development, 4A’s
Elizabeth Paul - Chief Brand Officer, The Martin Agency
Tomas Gonsorcik - Global Chief Strategy Officer, DDB Worldwide
9:30 - 9:45 AM
FIRESIDE CHAT –
INTERVIEWING THE INTERVIEWER: OBSERVATIONS ON THE PRACTICE OF STRATEGY
Fergus O'Carroll has interviewed hundreds of leading thinkers in the strategy and marketing space. With Marla Kaplowitz, 4A's CEO, let's turn the tables and interview him this time. He'll share insights about the strategists, strategy thinking, and insights that have led to amazing work across the globe.
Fergus O'Carroll - Founder & Host, On Strategy Showcase
Marla Kaplowitz - CEO, 4A’s
9:45 - 10:10 AM
WORDS MATTER.
We’re taught that 'words matter' from a young age. In our line of work – words are everything. This makes it all the more important that we speak the same language. Just think of the time and effort lost in the misunderstanding and miscommunication of a single word or thought. And think of all the moments of impact: onboarding, scope definition, pitch deliverables and IAT situations where agency teams work across deliverables together.
In this session, we'll explore strategies to develop a common language and expectation for great work that works everywhere. The efficiencies we could realize and reinvest in the work could be significant.
David Matathia - Head of Strategy, Fitzco
10:10 - 10:35 AM
WHAT DO A 160 YEAR-OLD BANK AND FLO HAVE IN COMMON? MORE THAN YOU MIGHT THINK.
For many clients, safety lies in numbers, guarantees and data. So how do we bridge the gap and make it safe to be brave? We need to go deeper into our clients’ business and understand their real problems and challenges. We'll examine this through the lens of PNC Bank and Progressive Insurance, two drastically different clients that both practice creative bravery BECAUSE both agency and client are fully aligned on the ingredients of marketing effectiveness. This session will unpack what it means to embrace marketing effectiveness and how we can all develop that muscle while keeping our creative bravery intact.
Jenn Garbach - CMO, PNC Bank
Bre Rossetti - Chief Strategy Officer at Arnold + Havas Media Boston
10:35 - 10:55 AM
JAY CHIAT AWARD-WINNING CASE STUDY
10:55 - 11:15 AM
THE IMPOSSIBLY SMART BILLBOARD CAMPAIGN: GENERATIVE AI IN ACTION
It’s time to move from AI hype to AI how. In this session, Tombras Executive Creative Director Avi Baliga and Google Head of US Agency & Industry Marketing Aly Gibson, will walk through an ‘Impossibly Smart Billboard’ campaign for PODS, which was spurred from Google’s challenge to create an impossible ad that could not have been done before GenAI. Tombras used Google AI and Gemini to turn a PODS moving truck into a billboard featuring over 1600 headlines updating in real-time based on location, weather, traffic and local insights across all of NYC.
Aly Gibson - Head of US Agency & Industry Marketing, Google
Avi Baliga - Executive Creative Director, Tombras
11:15 - 11:35 AM
BREAK
11:35 AM - 12:20 PM
WORKSHOPS
*Attendees may choose one of the workshops in each session.
The New Strategic Imperative: Translating Between Human and Artificial Intelligence
led by Jasmine Dadlani (McKinney) and Anita Schillhorn (McKinney)
Learning to Think Like a Trends Analyst
led by Diana Kelter (Mintel) and Pamela Marsh (Omnicom Media Group)
WARC Future of Strategy Report
led by Ann Marie Kerwin (WARC)
A Guide to Modern Metrics: Exploring Return on Creative
led by Cassie Taylor (TikTok)
VIRTUAL ATTENDEES ONLY: A New Creative Revolution
led by Orlando Wood (System1 Group)
12:20 - 1:05 PM
LUNCH
1:05 - 1:50 PM
WORKSHOPS
*Attendees may choose one of the workshops in each session.
Greater Humanity Through Photography
led by Ed Cotton (Inverness Consulting) and Dino Demopoulos (Chroma Strategies)
Think Differently: How AI-Powered Intelligence Transforms Agency Growth
led by Jonathan Ricard (Resonate)
Boring to Breakthrough: An Ecosystem in Sync Delivers Impactful B2B
led by Lateef Mauricio Abro (Digitas) and George Lin (Spark Foundry)
How To Bring A Human Lens To Marketing Growth
led by Kate Rush Sheehy (GSD&M) and Neeti Newaskar (GSD&M)
VIRTUAL ATTENDEES ONLY: Speaking the Language of Customer Experience In a Post-Pandemic Market
led by Mike Chamberlin (Openfield)
1:50 - 2:10 PM
BREAK
2:10 - 2:35 PM
WHY TAKING YOUR CLIENTS INTO NIGHTCLUBS IS THE FUTURE OF INSIGHTS
Brands crave to better understand consumer subcultures. But how? Most research barely scratches the surface of consumer culture. Having clients attend focus groups or ethnographies just gets sucked into a corporate humdrum that eviscerates the raw, real experience. But what if agency strategists could legitimately go guerilla and live within a consumer subculture? And then take clients on a guided immersion through it, giving brands the live experience of consumer culture? In this talk, you’ll hear the power of this radical approach to insights from three perspectives: the CMO, the immersive researcher and the brand/innovation manager. Nightclub stories included.
Jim Stengel - President/CEO, The Jim Stengel Company
Lindsey Wehking - Chief Strategy Officer, Nonfiction Research
2:35 - 2:55 PM
JAY CHIAT AWARD-WINNING CASE STUDY
2:55 - 3:10 PM
UNLOCKING THE ART OF THE POSSIBLE
Today's media landscape is crowded with ads of every shape and size, making it increasingly challenging for brands to stand out. To make an impact, brands need the ability to join their customers' worlds and have ongoing conversations.
In this session, you’ll gain insights into how brands are thinking bigger, harnessing exciting technologies and drawing on the entire Amazon canvas (even the brown box) to better serve and delight customers.
Joseph Delhommer - Executive Creative Director and General Manager of CPG, Amazon Ads Brand Innovation Lab
3:10 - 3:25 PM
WHAT I WISHED I KNEW ABOUT BEING A CLIENT-SIDE MARKETER (BEFORE I BECAME ONE)
This fireside chat featuring Ambika Pai and Elizabeth Paul will offer up insights on the nuances of becoming a client-side marketer; what’s at stake as “the client,” what agency strategists should know about the challenges clients are dealing with, and how to prepare advising strategists to be even better bridge-builders and translators.
Ambika Pai - Head of Brand, TIAA
Elizabeth Paul - Chief Brand Officer, The Martin Agency
3:25 - 3:45 PM
BREAK
3:45 - 4:10 PM
STRATEGY: THE BACKBONE OF CHANGE MANAGEMENT
The past year has marked a revolutionary period for our industry, with dramatic shifts in agency structures, the integration of AI and a deep reckoning with the future of the industry.
Drawing from her identity and experiences as a woman, person of color, and emerging leader in Advertising, Juie will delve into the crucial role of strategy in facilitating necessary change management during these transformative times. She will examine change through the lens of evolving client needs, technology, and talent, providing an actionable blueprint for strategists to navigate and shape the future of the industry.
Juie Shah - Group Strategy Director, DDB Chicago
4:10 - 4:35 PM
COUPLES COUNSELING FOR THE MODERN ERA
The agency creatives and co-founders of Bandits & Friends, who recently added Liberty Mutual to their client roster, always work in unison, see eye-to-eye, and never disagree with their strategy counterparts about how to get things done, right? If that's your expectation, you can stop reading now. But if you want to learn how a couple of seasoned pros go about fostering the best creative/strategy relationships, then boy do we have a session for you!
David Suarez - Co-CCO, Bandits & Friends
Daniel Gonzalez - Co-CCO, Bandits & Friends
4:35 - 4:55 PM
JAY CHIAT AWARD-WINNING CASE STUDY
4:55 - 5:20 PM
HUG YOUR CFO: IT'S ABOUT GROWTH, PERIOD.
Marketing should be winning the battle for the soul of the company, but if there's a vacuum, Finance will fill that gap. Strategists need to help agencies reclaim their place in driving brand economics, bringing together the mutually dependent branches of marketing and finance. Strategists can be critical in creating a shared narrative by demonstrating understanding and ultimately, speaking the language of growth.
Jonathan Halvorson - SVP, Consumer Experience & Digital Commerce, Mondelēz International