Now in its 22nd year, the Jay Chiat Awards Recognize the best strategic thinking in marketing, media and advertising around the world. 

"Good enough is nOt enough."

- Jay Chiat

The world of marketing is changing faster than ever before. But no matter how quickly marketing communications evolve and multiply, excellent strategy remains a cornerstone of impactful consumer engagements. 

The global 4A’s Jay Chiat Awards recognize the best strategic thinking in our industry. This year’s winners showed that great strategies lead to ideas that engaged us, moved us to action, and even changed the way we see the world. 

The Jay Chiat Awards celebrate the contribution of strategy and planning to great ideas.

Creative and effectiveness awards reward the output: the Jay Chiat Awards recognize the input.

A great Jay Chiat entry should capture breakthrough thinking that led to breakthrough execution. If you can point to the extraordinary strategy that led to an extraordinary idea, you have a potential Jay Chiat story.

We honor planning and strategy from all creative companies: media agencies, advertising agencies, brand consultancies, brand owners, designers, digital shops, innovation firms, PR agencies and beyond.

And we honor all forms of strategy: the consumer insight, the re-framing of a problem, the re-articulation of a brand, the inspirational brief, the groundbreaking connections plan, the previously unspoken truth, the lateral use of data, the breakthrough in user experience, and any combination of them.

The greatest Jay Chiat papers have redefined what strategy can do for a brand. Ogilvy defined a new future and a new role for communication to create IBM’s Smarter Planet. R/GA fused behavioral economics and design thinking to develop Nike Fuel. We invite you to tell the stories of the greatest contributions of strategic thinking to brand success today.

Here are the questions we are looking for you to answer in your paper:

  1. What was the situation?
  2. What was the in going hypothesis?
  3. What was the breakthrough in the thinking - how did you arrive at the insight?
  4.  What was the idea?
  5. What was the outcome?

Finally, if you can also add attributable quotes from your partners, creatives, client service and clients about the contribution Planning and thinking made to the idea those additions would enhance your entry.

Good luck!

 4A's Strategy Committee