October 15–17, 2019, New York
Power to the People
We’re living in the age of the empowered consumer. Technology has given consumers great influence and even greater expectations for what brands must deliver. Their sentiment can build a brand up or take it down overnight. Consumers are changing the marketing remit—forcing brands to put customer experience at the center of every aspect of their business. Join your peers at the 4A's Strategy Festival as we explore the new meaning of consumer-centricity.