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SPEAKERS

 
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RAIG ADOLFO

Chief Strategy Officer, 360i

Linkedin

Raig Adolfo is Chief Strategy Officer of 360i and a key member of the agency’s executive team. Raig oversees the insights and strategy team that is responsible for breaking new ground for brands in an incredibly fast-paced industry. Raig plans to use the power of creativity to solve client problems – and to elevate our importance as strategic business partners to clients.

 
 
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KATIE ANDERSON

Executive Director Of Insight, Colle Mcvoy

Linkedin

Katie Anderson is a brand strategist with global, cross-discipline advertising and marketing experience. For 20 years, she has played a key role in strategy development for companies such as Proctor & Gamble, Target, Famous Footwear, Invisalign, Kmart, Land O’Lakes, General Mills, UnitedHealth Group and Purina. She believes strategy is as much about action as it is about vision, empathy is a catalyst for creativity and ideas are powerful agents of change. As executive director of insight at Colle McVoy, Katie leads the brand strategy and analytics teams in shaping strategic opportunity at the intersection of human and brand insight.

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LATOYA CHRISTIAN

Managing Partner, Cultural Strategy & Analytics, GroupM

LaToya Christian is a Managing Partner at GroupM in New York. Her career in media spans over a decade – prior to GroupM she worked in Corporate Sales & Marketing at content & publishing giant Time Inc. (now Meredith).

As a conscious marketer, she infuses culture into the area of analytics and strategy to tell rich, impactful brand and consumer stories. Leading with data, her direct involvement with new business and client initiatives have generated incremental revenue across all the GroupM agencies.  Her role entails spearheading special projects and client management across key accounts, including: Target, Unilever, AARP, Purina, NBC Universal and Universal Pictures to name a few.

LaToya’s passion for great storytelling of consumer behavior have led her to share her business perspective as a contributor to various publications (Forbes.com, MediaPost Daily and Campaign US).  Her keen ability to identify marketplace shifts and creatively position learnings into successful consumer-centric strategies have been recognized by Adweek naming her a Media All Star. This honor recognizes industry professionals forging new pathways of innovation and leveraging insights to drive results for their clients.

Her community and professional commitments include: Step Up Network NYC, Marketing Edge ‘First Gen 2 First Gen’ and GroupM/ WPP Women in Analytics Consortium.

She holds a bachelor’s degree from Hampton University and a Master of Science Degree in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.


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CASIE COOK

Insight Director, Colle Mcvoy

Casie Cook blends quantitative reasoning with empathic curiosity to uncover new possibilities for brands including Target, 3M, Be The Match, Bite Squad, Elanco Animal Health, Earthbound Farm Organic, among many others. For more than 10 years, Casie has been leading teams to build brands and experiences that compel people to feel and act. She brings a burning curiosity and heart to her work. She’s fueled by unconventional conversations and radical ideas. As a brand strategist, she’s fascinated by what makes us who we are and what compels us to pursue meaningful change.

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ED COTTON

Strategy Consultant

Linkedin

Ed has spent over twenty years as a strategist in the advertising business.

He started his career at McCann-Erickson and was a partner and CSO at BSSP.

At BSSP he helped grow the agency from 25 employees to over 200. His client experience includes over a decade working on BMW’s MINI brand and many other brands including Converse, Apple, Unilever, Diageo, Google, Hershey, Sony, and Levi’s.

During his tenure at BSSP, the agency won multiple One Show, KELLY, Clio and Effie awards for its work.

He has been an Effie Finals Judge and Chair of the 4As Strategy committee. In 2017, he was named by the 4As one of the 100 people who make US advertising great.

Ed now runs his own consulting company helping clients, agencies, and other consultants solve strategic problems and find new opportunities.

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JESSE DERRIS

Founder & Ceo, Derris

LinkedIn

Jesse Derris is the founder and CEO of Derris, a brand consultancy with offices in New York and London. He is also the founder and managing member of Amity Supply, which invests in and supports early-stage consumer brands, and an advisor-in-residence to the Columbia University Entrepreneurship Program. He is an investor in and has advised brands including Everlane, Glossier, Harry’s, Hims, Oscar and Warby Parker. Derris started his career in politics, working on various campaigns as a spokesman, and is a proud graduate of the University of Wisconsin-Madison. He is married to Jordana Kier, the founder of LOLA, a women’s reproductive health brand. They live in New York with their daughter, Rose.


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MEGHANN ELRHOUL

Global Agency Research Director, Twitter

Twitter

Meghann is the Director of Global Agency Research and is responsible for leading a global team that partners with advertising agencies to better understand the evolving media landscape and build our knowledge of consumer behaviors to provide actionable opportunities for advertisers.

Previously, she was VP of customer service and analytics at Trendrr, and prior to that, she spent six years in research and insights at Nielsen, across TV and social.

Meghann earned a Masters of Science degree from NYU and an undergrad degree in Chemical Engineering.

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KAREN FAITH

Ethnographer & Strategist

Linkedin

Karen Faith is an ethnographer, strategist and facilitator specializing in actionable wisdom. Equal parts creator and communicator, she generates market intelligence and catalytic insights through immersive field work. Her findings, talks and workshops have guided initiatives for brands as diverse as Google, Blue Cross Blue Shield, The Federal Reserve Bank, and The Nelson-Atkins Museum of Art. While Director of Empathy and Intelligence for the Moonshot Innovation Lab, she explored the human implications of emerging technologies, training innovators in deep listening, observation, and integral authenticity.

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YADIRA HARRISON

Co-founder, Verb

Linkedin

Yadira is a creative marketer and experiential expert who offers leadership and thoughtful solutions to brands. For over 15 years she has led marketing strategy and execution for iconic and groundbreaking events, while also forging partnerships and developing innovative concepts for content, social media and programming. Yadira is currently co-founder of Verb, a hybrid consultancy and agency that works with clients including Amazon, Nielsen, Lyft, SundanceTV and CRWN Magazine on experiential activations, brand partnerships, strategies and proprietary platforms. Before founding Verb with her longtime business partner Shannon Simpson Jones, Yadira was Vice President at creative agency Civic Entertainment Group, where she led Airbnb and eBay on numerous activations and proprietary franchises including Airbnb Open, Airbnb Haus @ Sundance Film Festival and On The Run with eBay Motors. Prior to, she led the Advertising & Partnership Marketing team at Macy’s Parade & Entertainment Group pushing for digital and social integration, new art direction and large-scale promotional ideas to increase brand equity such as Macy’s Great American Elf Adventure and Macy’s Sizzle Showdown Grilling Guru Competition. Yadira is a proud alum of Syracuse University, member of the Whitney Museum of American Art and was on the Marketing Advisory Board of DoSomething. She is originally from Arlington, Texas - home of her beloved Dallas Cowboys.

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CARI JACOBS

Chief Marketing Officer, Unison

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Linkedin

Cari is a seasoned marketing leader who brings top-tier marketing experience, including savvy earned in the ranks of some of the world’s leading marketing companies and ad agencies. Before joining Unison as its CMO last year, she she served as VP of Integrated Marketing for ModCloth, a mission-driven women’s fashion brand owned by Jet.com and Walmart. 

Cari has led marketing strategy for marquee brands including Sunrun, Toyota, Lexus, Vestas Wind Energy, Procter & Gamble, Intuit, General Mills, Levi’s, Coca-Cola and Prudential Real Estate, and has held roles with some of the world’s most prestigious advertising agencies globally such as Deutsch, Saatchi & Saatchi Worldwide, J. Walter Thompson and Foote, Cone & Belding.


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SHANNON SIMPSON JONES

Co-founder, Verb

Linkedin

Shannon is cofounder of Verb, a marketing consultancy specializing in brand partnerships, proprietary events and experiential marketing. She is an expert marketer who has worked with blue-chip brands including Airbnb, WeWork, Lyft & AT&T. Shannon has an extensive background in proprietary programming and event production, including experience in talent procurement and contract negotiation. Before co-founding Verb, she was VP at Civic Entertainment Group, where she learned to master the complexities of developing successful relationships with brands and finding the resources to solve their business challenges. Shannon oversaw the development and execution of the award-winning Airbnb Open event series, an annual global festival with over 20k attendees. She led product launches, livestreams, brand activations, keynotes and entertainment, and managed allocation of the seven- figure budget.


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MARLA
KAPLOWITZ

President & CEO, 4A's

Bringing nearly 30 years of industry experience in marketing and communications, Marla joined the 4A’s in May 2017 to help define and shape the future focus for the association. Under her charge, the 4A’s provides leadership, advocacy and training that empower agencies to innovate, evolve and grow.

As the former CEO of MEC North America, beginning in 2011, Marla drove the agency’s strategic initiatives with a focus on delivering growth for its people, clients and the industry. Marla led MEC to become a major disruptor in the area of talent management with its innovative approaches to attracting, nurturing and retaining the industry’s top talent. MEC NA was cited in Fortune’s “Great Places to Work” feature and was named in Advertising Age’s “Best Places to Work in Advertising and Marketing” in 2015.

Prior to joining MEC, Marla spent 12 years at Mediavest, where she oversaw the Procter & Gamble Communications Planning assignment for North America, and previously managed a multi-client team. Marla began her career at DMB&B before moving to Ammirati Puris Lintas. Marla serves on the Boards of The Ad Council, Advertising Self-Regulatory Council (ASRC), Digital Advertising Alliance (DAA), and Trustworthy Accountability Group (TAG).

Marla is a member of the Woman’s League of New York as well as She Runs It (formerly AWNY). She was recognized by Advertising Age as a ‘Woman to Watch’ in 2012 and was honored by The John A. Reisenbach Foundation in 2016, receiving the Distinguished Citizen Award.


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CHRIS KONYA

Managing Director And Principal, Sylvain Labs

Linkedin

Chris Konya is Managing Director and Principal of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products, and brands. Clients include Google, American Express, Airbnb, Spotify, BlackRock, Samsung, Pepsico, AB InBev, IKEA, GM, Sonos, the NBA, and others.

Chris helps companies envision their futures through innovation, brand, and consumer-led strategies, applying a deep curiosity about human behavior and a desire to create surprising offerings. Her career began in brand strategy at the likes of KBS and Cole & Weber, creating cultural movements for clients like Coca-Cola and Panasonic. Chris then put an innovation lens to her work at What If Innovation and Collins, working with blue-chip companies across categories to create growth via new brands, products, services, and revenue streams. Beyond in-market growth, she also grows innovation talent -- whether for a client company or for her own team, Chris builds tightly knit groups with strong innovation capability.

In her spare time, Chris loves to experiment. Her favorites have been her ramen pop-ups and in the pottery studio.

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Elizabeth Mansfield

Global Business Marketing Influence & Insights Lead, Twitter

Twitter

Elizabeth Mansfield leads the influence and insights team within Twitter's Global Business Marketing group. Her current focus is looking at how conversation impacts culture, and how creatives, strategists and planners can learn from the conversation on Twitter to create more culturally relevant campaigns. Elizabeth was previously the director of marketing and communications at True Ventures, focusing on thought leadership within the technology industry.

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WILLIAM MERCHAN

CMO, Pathmatics

William Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

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MARK MULVEY

Strategy Director, Critical Mass

Linkedin

Mark is Strategy Director at Critical Mass, a digital experience design agency and digital AOR for BMW of North America. He has over 12 years of professional experience within tech and media spanning both tactical project management responsibilities and strategic consulting, primarily focused on exploring the interaction between human behavior, technology, and creativity. His past clients include Mercedes-Benz USA, Magic Leap, Motorola, Verizon Wireless, Liberty Mutual Insurance, Lenovo, The UPS Store, and Chick-fil-A.

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JOHN ROBERTS

Chief Strategy Officer & Founder, Truth Collective

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Capital One, LensCrafters, Unilever, North American Breweries, Google, Kodak, Diageo, Lufthansa, Vetpharm, Willow…throughout his 30-year career on both sides of the Atlantic, John has worked on international brands, national brands and tiny brands that only mean something to the local customer.

Truth is, they all matter.

6 short years ago, John co-founded Rochester, NY-based creative company Truth Collective with a mission to use the power of truth in an advertising industry too often tempted otherwise. The result: a new organizational model focused on head space and productivity and more insightful, powerful communications as creative fuel for brands. It’s a planner’s potential heaven as the agency name suggests. But the gap between promise and delivery is real life – the day to day that has to be overcome with passion, invention, generosity and grit.

As Chief Strategy Officer and chief enthusiast, John is passionate on finding ways for us to help each other, to share and learn and inspire each other so that ‘small agency’ is a headcount not an attitude

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LOUIS ROSENBERG

Ceo & Chief Scientist, Unanimous Ai

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Linkedin

Dr Louis Rosenberg is Founder, CEO & Chief Scientist of Unanimous AI, a California company focused on amplifying human insights using AI algorithms modeled after natural swarms. Rosenberg attended Stanford University where he earned his Bachelor’s, Master’s, and PhD degrees. His doctoral work focused on robotics, virtual reality, and human-computer interaction. While working as a researcher at the U.S. Air Force’s Armstrong Labs in the early 1990's, Rosenberg created the ‘Virtual Fixtures’ system, the first Augmented Reality platform ever built. Rosenberg then founded Immersion Corporation to pursue virtual reality technologies. As CEO of Immersion, he brought the company public in 1999 (NASDAQ: IMMR). Rosenberg also founded Microscribe, maker of the world’s first desktop 3D digitizer – the Microscribe 3D – which has been used in the production of many feature films, including Shrek, Ice Age, A Bugs Life, and Titanic. Rosenberg has also worked as a tenured professor at California State University (Cal Poly), teaching design and entrepreneurship. Rosenberg has been awarded more than 300 patents for his technological efforts.


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HUNTER SUNRISE

Director, Business Strategy, Mcgarrah Jessee

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MINDS OVER MATTER: EVOLVING PERSONAS FOR INCLUSIVITY AND REDUCED BIAS IN THE BRIEF

Strategy leader and entrepreneur, Hunter Sunrise works with brands to uncover customer insights that focus on inclusion and diversity as a method to expand audience reach and grow brand equity. Hunter has consulted with brands such as Mercedes-Benz, DIAGEO, Verizon, Wells Fargo, Novartis and GameStop.


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RISHAD TOBACCOWALA

Chief Growth Officer, Publicis Groupe

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Linkedin

Rishad Tobaccowala is the Chief Growth Officer of the Publicis Groupe, an 80,000-employee firm comprising companies like Sapient, DigitasLBi, Leo Burnett, Saatchi and Saatchi, Starcom, Zenith and many other companies dedicated to delivering marketing and business transformation. Rishad also serves on the Publicis Management Committee.

Between July 2016 and June 2017 Rishad played a dual role of Strategy and Growth Officer of the Groupe adding the Growth role to his Strategy functions.

Between 2014 and 2016 Rishad was the Chief Strategist of the Publicis Groupe during which in tandem with the global CEO he helped drive the new strategy of the Groupe to move from a marketing communication to a marketing and business transformation firm and informed the re-organization of the Groupe from an Agency brand centric to a Client centric organization called the Power of One.

Prior to his Chief Strategist role, Rishad was the Chairman of DigitasLBi and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees.

Over his 37-year career Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing.  Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is the Ad Age Interactive Hall of Fame and has received a life time achievement silver medal award from the Chicago Ad Federation

He serves on an advisor to a host of companies in the venture capital and start up space include Greycroft Ventures, Abundant Ventures and Growth Catalyst Partners

Rishad is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.

Rishad is a prolific writer and speaker. His Re-inventing blog is read by Clients and the Industry to better understand the changes roiling marketing and business. Speaking engagements include key notes at major Client and Industry conferences as well as at Google and Facebook. His first book” Restoring the Soul of Business: Staying Human in an Age of Data” will be published globally by Harper Collins in January 2020.

Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago with which he remains closely involved.


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LINDA YACCARINO

Chairman, Advertising & Partnerships, Nbcuniversal

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Linkedin

Linda Yaccarino is Chairman Advertising and Partnerships at NBCUniversal where she oversees all market strategy and advertising revenue for the company, totaling nearly $10 billion every year. She is actively engaged in strategic corporate business acquisitions like Sky and partnerships including Euronews, Apple News, Snap, Buzzfeed and Vox.

Since joining the company in 2011, Yaccarino has transformed NBCUniversal’s entire advertising business. Her groundbreaking “one portfolio” plan combined the company’s broadcast, cable, and digital assets—a model that has since been emulated by competitors and become the industry standard. She also led its digital transition and solidified its status as a technology-driven content company by pioneering a suite of cutting-edge data, analytics, and consumer targeting tools. Today, in her role as Chairman, Yaccarino leads a 1,500+ person organization with responsibility for all sales, marketing, and operations—and is currently helping orchestrate the integration of Sky’s international properties into the NBCUniversal portfolio.

Known as an innovator and a catalyst for change, Yaccarino has been recognized as a thought leader in the vanguard of the media industry. She has been profiled in The New York Times and other major publications and has spoken at numerous international business community events, offering her perspective on how companies can best leverage the sweeping changes affecting the macroeconomic landscape. In 2017, she organized the first “State of the Industry Forum” to convene top decision-makers from across the industry for a provocative dialogue about the current state of the media business.

Throughout her career, Yaccarino has helped multiple organizations navigate increasingly competitive and disruptive circumstances to find sustainable, winning strategies. Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales, Marketing and Acquisitions, where she helped elevate Turner to a premium position in the marketplace.

Yaccarino was recently inducted into the Broadcast and Cable Hall of Fame. She has also been named one of the “Ten Most Powerful Women in TV” by Adweek, and as a “CEO of Tomorrow” by Business Week. She has been at the top of The Adweek 50 Power List, named a “Power Women of New York” by Variety, and been considered one of The Hollywood Reporter’s “Women in Entertainment: Power 100” multiple years in a row. In 2017, she received the UJA Foundation’s Mac Dane Award for Humanitarian Excellence.

Yaccarino serves on the global board of the Mobile Marketing Association and the boards of Ascena Retail Group inc. (Nasdaq: ASNA), Hulu, the Ad Council, Young Audiences New York (YANY), The Female Quotient and the ACLD. She’s actively involved with her alma mater, Penn State University, where she is on the Dean's Advancement Council in the College of Communications.


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