Joshua Baze

senior vice president, digital planning & strategy

edelman chicago

Joshua was 11 the first time he got online. That was in 1986, when a Hayes Smartmodem was a special order item at Radio Shack.Starting as far back as Usenets and BBS's, Joshua has long been passionate about how digital technologies shape our attitudes, beliefs, behaviors and relationships.

A 23-year veteran of advertising, PR, and digital agency planning departments, Joshua comes to Edelman from Google, where, as Principal Account Planner, he was responsible for managing digital planning and strategy efforts across the Food, Beverage & Restaurant vertical.

In the course of his career, Joshua has worked with 42 of the world’s 50 biggest, pioneering digital research and online marketing methodologies along the way. Joshua has been planning for the digital space as long as brands have been there.  Starting with the earliest incarnations of “digital marketing” in the early-’90’s, Joshua cut his digital teeth planning corporate intranets and closed social networks for brands like Bayer, Pizza Hut, and Sprint.  As soon as mass social networks sprouted up in the early ‘00’s (remember Friendster?), Joshua began using them for research, pioneering online sociometry techniques for clients like Sony and Epic Records.  Joshua assisted MySpace with an early re-positioning effort, and has managed brand marketing communications efforts for Fortune 100 brands across almost every social media platform imaginable. Joshua also has extensive experience managing brand strategy at a global level, developing global brand and digital strategy work for NIVEA, Paper-Mate, Alitalia, Diners Club, Sharpie, YUM! Brands, and others.

Joshua has specific experience in CPG, Pharma, Professional Services, QSR, Pet Food & Pet Care, Telecommunications, Beauty & Personal Care, Consumer Electronics, Entertainment, and Banking & Financial Services categories.

Joshua graduated from Kansas State University with a Bachelor of Science degree, double majoring in Advertising and American History.  When he’s not burying his face in a screen, Joshua can be often be found beneath a pair of headphones, smiling along to sad indie-pop songs, devouring non-fiction books, swimming where ever he can find some water, or hanging out with his 95-pound lap-dog, a Rottweiler named Bee.