Senior Director of Innovation
Christopher Neff serves as Senior Director of Innovation at cross-cultural creative agency the community/la comunidad. In this role, Chris works at the intersection of the agency’s creative and strategic practices with clients such as Verizon, General Mills, The Kroger Company, Google, Converse, Corona and more. Prior to the community, Chris was the Director of Digital & Experiential/EP at Tool of North America. In this role, he managed projects across digital, experiential, VR and AI for brands including Infiniti, IBM, and Domino’s. Prior to Tool, Chris served as Director of Interactive Production at 180LA, where he executed notable projects including Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience, “2Days Beat.” While there, he was also on the team that executed the award-winning campaign that buried $1 million in the oceans of Google Earth for Sony’s Facebook-based Project Shiphunt. Throughout his career, Chris’ work has won more than 30 industry awards, including recognition from the Cannes Lions Festival of Creativity, One Show, One Show Entertainment, CSS Design Awards, Clio, and D&AD.