2017 Highlights

4A’s StratFest 2017 FocuseD on The Human Element in A World of Data


More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Speakers — including Publicis Groupe’s Rishad Tobaccowala, Viacom’s Kodi Foster and BBDO’s David Lubars — stressed the importance of the strategy and planning disciplines at a time when the human factor threatens to get lost in the number crunch.


Learn What You Missed


Read the StratFest 2017 Report for some key takeaways from the annual event.