OCTOBER 9-11, 2018

Convene | 32 Old Slip, New York, NY 10005

Since its introduction to the ad industry 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate. 


Join industry leaders as we reflect on the influence strategists have had over the last half century, and explore the future of planning and the evolving connection between brands and consumers.

Highlights from 2017

On September 12-14, 2017, we explored the new frontier in planning, where data and human insight come together to inspire. Read about the highlights in the 4A's StratFest Report 2017.