SAATCHI & SAATCHI
Wanda has 20 years of experience in strategic planning and brand building. Her competencies are consumer understanding, strategic development and idea generation for high-profile global brands.
Wanda started her career in Marketing Research, soon bringing her quantitative and qualitative research expertise to the agency world. She specialized in US Hispanic and Multicultural Markets helping clients establish their brands among growing consumer segments. She moved into a Regional Planning Director role for Saatchi & Saatchi LatAm, followed by Global Planning roles for iconic brands such as Tide / Ariel, Head & Shoulders, Olay, Trident and Mead Johnson. Two years ago she took over as Chief Strategy Officer for Saatchi New York. Her very human and insight based approach to strategy and engagement has been recognized by the industry’s major awards, from Effies to Cannes Lions.