Agenda - Thursday, October 11

Details subject to change. Please check back for updates as speakers & sessions are being added regularly.


8:00 AM – 9:00 AM
Breakfast and Registration


9:00AM – 9:15AM
Welcome Back


9:15AM – 9:45AM
Can Brands Create Common Ground in a Divided World?

Maya Angelou said, “but we are more alike, my friends, than we are unalike.” In such a divided national climate, this gives us hope – and in a business largely built on the identifying and empowerment of community, this could give us new creative and strategic purpose. Grey New York’s proprietary study, titled The Famously Effective Business of Togetherness, examines U.S. consumer perspectives on the perceived state of national division, and provides a road map to brands that are – intentionally or incidentally – looking to find their place in public discussion around how to bring people together. In this presentation, we will examine what togetherness means to modern consumers now, in culture and communications, and how brands might play a role in togetherness. Do brands have a role in whether the bubbles of division be popped? How do people reward brands who bring them together? What is the business imperative for understanding togetherness and how it affects your brand? While there’s no one-size-fits-all solutions for marketers – given that 88 percent of people agree that “we must unite and come together,” there is a cultural opportunity to provide meaningful support.

Suresh Nair, Global Chief Strategy Officer, Grey New York


9:45AM – 10:00AM
Jay Chiat Award Case Study


10:00AM – 10:30AM
The Future of Planning 2030

What the strategic planning field will look like in the year 2030, and how to prepare and pivot to remain relevant so you are not replaced by an AI Planner.

Sarah DaVanzo, Chief Curiosity Officer – Innovation | Insights | Foresight, L'Oreal Group


10:30AM – 11:00AM
Break


11:00AM – 12:30PM
Choice Workshops

Magical Instinct: Going Beyond Logic and Reason for Insight

Strategic Planning has always prided itself on logic, reason and objectivity. Nothing wrong with that, but it’s not all that there is! If our strategies limit themselves to known causes and known effects, what hope is there for discovering something new, surprising and unexpected. If our brand aspirations limit themselves to what we know how to do, or what has been done before, then what hope is there for genuine originality.

This workshop opens the door to strategic methods and tools that embrace non-linear, irrational, and sometimes unexplainable, modes of thought. It offers a counterpoint to our current fetish for accountable and objective models for brand building.

What will you get out of the workshop?

  • A point of view on creativity and ‘brand-building’ that is not born of reason, logic, cause and effect.
  • Learn to use the Nockwood Cards (Brand Tarot) a practical tool for unlocking your intuitive knowledge of brands – getting you on a strategic path in less than 15 minutes.
  • Learn a new framework for brands that goes beyond the convention of ‘image’ and ‘perception’.  A model that accommodates both tangible and in-tangible experience. 
  • Finally, learn how the Nockwood Cards can be used for personal self-reflection and ‘pre-meditation’ (kicking you out of ‘default habits’ so you are free to imagine alternative futures for yourself).  

The first 30 people who attend this workshop will receive a limited-edition deck of the Nockwood Cards to take away with them.

William Charnock, Creator, Nockwood Behavioral Archtypes

 

Scrappy Not Crappy: Reviving Research in No Time

 

Carrie Patterson Reed, Group Research Director, VML
Amy Winger, Chief Strategy Officer, VML

 

The Future-Planner’s ToolkiT

A curious compendium of cutting edge and future-proofing planning tools, techniques and tips.

Sarah DaVanzo, Chief Curiosity Officer – Innovation | Insights | Foresight, L'Oreal Group


12:30 PM – 1:45 PM
Lunch


1:45 PM – 3:15 PM
Speaker Presentations and Jay Chiat Award Case Studies

3:15 PM – 3:45 PM
Break


3:45 PM – 5:10 PM
Speaker Presentations and Jay Chiat Grand Prix award