THE SHORTLIST


Global Strategy

BBDO New York / AMV BBDO / Clemenger BBDO / AlmapBBDO / BBDO Moscow / BBDO Thailand“Pedigree- Feed the Good”
Droga5“Game Changer- Curry MVP Activation”
MullenLowe London / MullenLowe LA“Knorr Love At First Taste”
TBWA\Chiat\Day LA / OMD Chicago / FleishmanHillard Chicago“Gatorade - Don’t Go Down”
twofifteenmccann“Halo 5 - Hunt the Truth”

Connection Strategy

AlmapBBDO“Antarctica Beer and the World's Best Social Network"
CP+B LA / Noble People“Meet Halfway”
Venables Bell & Partners / Edelman / Mediavest | Spark“REI #OptOutside”

National Strategy

CP+B Boulder / Starcom / Olson Engage Chicago“Blind Taste Test”
McCann New York / Universal McCann / Momentum Worldwide / Weber Shandwick“Field Trip to Mars”
TBWA\Chiat\Day LA /  OMD Chicago / Fleishman Hillard Chicago “Gatorade - Forget Me”
twofifteenmccann“Pandora - Next Song Matters”
Venables Bell & Partners / Edelman / Mediavest | Spark “REI #OptOutside”

Nonprofit

Anomaly - "Bedstock for MyMusicRX"
Carmichael Lynch “Who We Are Is What We Leave Behind”
DDB Chicago“Advantage Humans”
Droga5“Clinton Foundation Not There”
J. Walter Thompson“Start A Story. Adopt”
McCann New York “Make What’s Next”
 

Product/Service Creation

72andSunny LA“The Tillamook Co-op”
Edelman New York“Arby’s Flaunts New Brown Sugar Bacon with Launch of Vegetarian Support Program”
Grupo Gallegos“Language Choice”
R/GA / R/GA Accelerator“Kinetic”
R/GA / R/GA London“Turkcell Healthmetre”
TBWA\Chiat\Day LA“GRAMMYcam”
Team One“Me & the Bees”
VML / PP+K“Making Of The 5-Gazillion Star Hotel”

Regional Strategy

BBH New York “Seamless 'Taking Back New York'”
Goodby Silverstein & Partners“Food Loves Milk”
McCann New York“New York Lottery: You'd Make a Way Better Rich Person”
Memac Ogilvy & Mather / FP7/DXB“Finding Light in the Dark”
MullenLowe Singapore / MullenLowe Lintas Group India / MullenLoweSSP3 Colombia “FutureChild”
VML“Vacation Matchmaker”
Wieden+Kennedy “The Almighty Terrão”