THE SHORTLIST

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Global Strategy

Anomaly – Sonos – "Redefining the Category You Are In"
ARC Worldwide – "Intel Intelligent Point of Sale"
Argonaut – Fitbit – "Find Your Fit"
CP+B – "letgo"
Droga5 – Under Armour – "#BreaktheGame"
Droga5 – Under Armour – Michael Phelps – "Rule Yourself"
Pitch – Netflix – "An Irresistible Glimpse Behind Bars"
Spotify – "Thanks, 2016."
TBWA\Chiat\Day/Los Angeles – "Airbnb | Don't Go There, Live There."
TBWA\Media Arts Lab – iPad Pro – "We Hear You"

Connection Strategy

Anomaly – The Hershey Company/Jolly Rancher – "A New Model for the New Era of Communications – Transforming a Brand that Sucks"
BBDO India – P&G India – Ariel Matic – "Dads #ShareTheLoad"
BBH/New York – Sony PlayStation – "Search for Greatness"
Droga5 – Under Armour – "#BreaktheGame"
Droga5 – Chase – "Everything Unlimited"
Johannes Leonardo – Adidas Originals x Alexander Wang – "Strictly Wrong"
McCann London – L'Oréal Paris True Match – "How it Pays to Stand Up for Diversity"
McCann New York – "State Street Global Advisors Fearless Girl"
McCann New York – "U.S. Army Cryptaris"
McCann New York – "U.S. Army White Hats Wanted"

National Strategy

Anomaly – Johnnie Walker – "Keep Walking America"            
BBDO India – P&G India – Ariel Matic – "Dads #ShareTheLoad"            
Deutsch, Inc. – "Life, Death, and Volkswagen's Road to Redemption"      
DigitasLBi/Chicago – Whirlpool – "Care Counts"           
Energy BBDO – "Kids are Tougher than the Streets – Off the Street Club"    
McCann New York – Lysol – "Protect Like a Mother"            
SapientRazorfish – Dove – "Dear Media"            
TBWA\Chiat\Day/Los Angeles – "Airbnb | Don't Go There, Live There."  

Nonprofit

Clemenger BBDO – TAC (Transport Accident Commission), Victoria, Towards Zero Road Safety Campaign – "Meet Graham"
Energy BBDO – Kids are Tougher than the Streets – Off the Street Club
Leo Burnett Chicago – Brooks Running – Rule 40 – Embracing the Rule to Break the Rule
Leo Burnett Melbourne – Headspace – Reword
R/GA – The Ad Council – We Are America

Product/Service Creation

AlmapBBDO – Doritos Mystery – "Challenging a Generation"
Anomaly – hmbldt – "5,000 Years in the Making"
DigitasLBi/Chicago – Whirlpool – "Care Counts"
J. Walter Thompson New York – Northwell Health – "The Return"
Periscope, Inc. – BASF – "A New Age Market Strategy"
Periscope, Inc. – Trolli – "Taking Candy Beyond the Aisle"
VML – "Quest To LEGOLAND"

Regional Strategy

Fanatic – Development Company Brusnika – "The Brusnika Effect"
Leo Burnett, Toronto – Uniqlo – "Uncommon Thread"
McCann New York – New York Lottery Cash4Life – "How Would You Spend It?"
McKinney – Equality NC – "Stop HB2"