As a renowned leader of change and one of the premier brand strategists in the world, Rosemarie has built compelling consumer propositions and successful businesses for over 20 years.
In 2010, Rosemarie and her partners launched co:collective, a growth accelerator company that works with leadership teams to conceive, design and implement innovations in the customer experience world using a proprietary methodology called StoryDoing©. co: has been engaged by Google, YouTube, Metlife, IBM, Macy’s, PUMA, Infiniti, Microsoft, ACLU, Timberland and GE among others to develop strategy, iconic innovations and purpose driven content.
In her previous career in the advertising business, Rosemarie began in account planning and was among the first wave of Brits to import the discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person, award-winning agency.
She then took on the role of leading the 125-year-old JWT into the 21st century. Working with her partner Ty Montague she restructured the workplace, the teams, and creative product, and doubled the profitability of the agency.
Rosemarie was named as one of the '100 most Influential Women in Advertising, by Advertising Age.