ROBIN DANIELSON HAFITZ
FOUNDER & CEO
OPEN MIND STRATEGY, LLC
Robin Danielson Hafitz is Founder/CEO of Open Mind Strategy, LLC, a research and strategy boutique that is a go-to for actionable strategic insights and in-depth consumer understanding for brands like Amazon, Facebook, Food Network, ESPN, Gannett, General Mills, Hearst, Hyatt, iHeart, NBCUniversal, Viacom, Vice, and many more.
Robin grew up in an eclectic combination of locations – Nigeria, Washington DC, and Martha's Vineyard, but mostly Montana. After graduating Magna cum Laude from Yale, she headed to New York to try her hand as a painter, but found her way into advertising instead. A new discipline – Account Planning – gave her the opportunity to apply her combination of creative and intellectual talents on behalf of forward-looking clients. One of the first American Planners doing Planning in America, Robin headed consumer insights and advertising strategy for clients such as Royal Caribbean, Reebok, and MTV. She began her entrepreneurial career as Co-Chair, with renowned Creative Director, Nick Cohen, of Mad Dogs & Englishmen, a New York City-based advertising agency known for both creative and strategic excellence for clients such as The Economist, Yoo-Hoo, and Time Warner. She later joined kb+p as Managing Partner and Chief Strategic Officer, helping to win such accounts as Wendy’s, Avon, and Capital One.
Robin’s vision of bringing humanity into research and alignment into brand strategy led her to start Open Mind Strategy, LLC in 2010. The Open Mind Strategy team surveys and speaks with thousands of consumers every year about everything from brand preferences to generational differences to the impact of new technologies. OMS is turned to as a thought-leader for consumer insights and strategic decisions by multiple industries, especially media and marketing.
Robin is a member of the New York Entrepreneurs Organization and sits on the National Advertising Review Board. She served on the board of the Center to Prevent Youth Violence, and for five years on the executive board of the AAAA’s Account Planning Committee. She regularly lectures on strategic thinking, presentation and research skills, and generational insights.
Robin attended Yale Divinity School full-time while running OMS from 2014 until May, 2017. She recently graduated with a Master of Divinity degree, and was awarded for excellence in theology. She is working on a book on spiritual practices for the “spiritual but not religious,” and plans to start another, spirituality-based, business in 2018. She lives in New York City and Willow, NY, with her husband, Andrew, a feature film editor, and their dog Munjebel.