I am the Founder and President at New Heartland Group. Clients include Pepsi, Pizza Hut, Arby's and Mountain Dew. I wrote “Speak American Too: Your Guide to Building Powerful Brands in the New Heartland,” a hands-on guide to reaching the 60% of consumers living in the New Heartland (Southwest, Midwest, parts of the Southeast). My previous book, “How to Speak American” defined this massive, yet under-served cultural segment and traced the role core values such as faith (not religion), community and family play in buying behavior. I've been a Forbes contributor for several years, with a blog on marketing to the New Heartland consumer.
I previously served as Chief Marketing Officer for Elvis Presley Enterprises and oversaw all aspects of global brand development and brand positioning. I was VP/Media Marketing with SFX Entertainment (now Live Nation), Director of Global Entertainment Relations for Gibson Guitar Corp. and served as Pop promotion manager for MCA Records and SBK Records.
I was a certified NFL agent and have worked directly with several professional athletes and entertainers including Beyonce, Taylor Swift, Blake Shelton, Evander Holyfield, Jason Aldean and Elton John.
I've participated in many speaking engagements ranging from SXSW: Music Conference to Pepsico's National Bottler's Convention, focusing on brand building, creating culturally relevant brand messaging and entertainment marketing.
I co-founded the TJ Martell Foundation in Nashville, the music industry's largest foundation that funds medical research on cancer and AIDS and received the "From the Heart" Award from the Foundation. I am a member of the Entrepreneur's Organization (EO) and Country Music Association (CMA).
I graduated from the University of Tennessee at Knoxville (Advertising) and started my career as a college rep for CBS Records.
I live in Nashville, TN with my wife of 27 years and four children.