Patricia Sunderland, Ph.D.
Cultural Research & Analysis, Inc.


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Patricia (Patti) Sunderland is a specialist in the anthropological, ethnographic and cultural analysis of consumer worlds. Founder and president of Cultural Research & Analysis, Inc., she is also first author of Doing Anthropology in Consumer Research and co-editor of the 2014 Handbook of Anthropology in Business.  Patti is a fan of visual anthropology, semiotics, languages, and the insight that can be gained through an international lens.  

Patti’s analyses have provided the strategic insight for the successful makeover of brands and retail environments as well as contributed to the launch of new advertising, products, and brand strategies for many clients including Air France, Citibank, Darden Restaurants, DraftFCB New Zealand, JC Penney, Nissan, Pernod Ricard, PepsiCo, SC Johnson, Unilever, and Whirlpool. Patti has a Ph.D. in Cultural and Social Psychology (University of Vermont) and an M.Phil degree in Anthropology from New York University.

She is currently based out of New York City as well as Addis Ababa and has written about issues of race and ethnicityfor the American Anthropological Association (AAA) blog and Huff Post Her discussion of Rachel Dolezal was the AAA’s top blog post of 2015.