For nearly two decades, Nelson Freitas has brought clients game-changing insights that build a bond between brand and consumer. Nelson has done this for a diverse range of Fortune 500 brands, such as Coca-Cola, P&G, Genetech, and United Airlines and through strategies that have achieved results. By listening intently to the marketplace, Nelson builds ideas for brands that make them stand out today—and tomorrow.
At Wunderman, Nelson pairs his skills with our creative and analytic teams to deliver campaigns and product and service innovations that spur action and lead to loyalty. Together, they look to build exciting opportunities for the consumer to connect to the brand (maybe even fall in love with the brand). Nelson has been at the forefront of developing and rolling out Wunderman’s internal process and way of working, Collision.
Before arriving at Wunderman, Nelson was Chief Strategy Officer for Creative Realities. Prior to that, he was the founder/owner of Clear Skies Ahead, a strategy and insight shop. He earned his agency pedigree at Ogilvy, Chiat\Day and Saatchi & Saatchi.
As well as being a winner of numerous Effie Awards, Nelson has served as a judge of the Effie Awards and the 4A’s Jay Chiat Awards for Strategic Planning. He has also taught at Columbia University in the Graduate Communications Program.