AGENDA

 
 


 

 

Monday, October 17

8:00 - 8:55 AM
Breakfast and Registration

8:55 - 9:00 AM
Welcome
Nancy Hill, President & CEO, 4A's
Brent Vartan, Managing Partner, Bullish

9:00 - 9:25 AM
Making the World Safe for E-commerce
Liza Landsman, EVPChief Customer Officer, Jet.com

Jet is brand disrupting "traditional" online players both by reimagining supply chain and by creating a brand that reminds us all that e-commerce is for humans.  Landsman, Jet.com's Chief Customer Officer, will explain the approach they are taking on both fronts and what role their agency partners are playing in this journey.
 

9:25 - 9:45 AM
Beelieve
Mikaila Ulmer, Founder & CEO, Me & The Bees Lemonade

Twelve-year-old Mikaila Ulmer passionately tells her Me & the Bees story.  She uses images and videos to share how she got started, why she decided to appear on the TV show Shark Tank and what lessons she learned along the way.


9:45 - 9:50 AM
Jay Chiat Award Winners Recap
Brent Vartan, Managing Partner, Bullish

9:50 - 10:05 AM
Jay Chiat Case Study Presentation - National Strategy

10:05 - 10:30 AM
BREAK

10:30 - 12:30 PM
Concurrent Workshops (Click here for Full Descriptions of Workshops)

How to Plan Successful Campaigns in a Mobile-First World
Jeff TanSVP, Strategy, Posterscope, Dentsu Aegis Network 

5 Steps to Your Winning Social Media Strategy
Gemma CravenSVP, Director of Social and MobileMcCann

Craft A Story To Sell Your Idea
Nancie RuderPresidentNoetic Consultants

Mikaila's Ambition to Save the Bees
Mikaila Ulmer, Founder & CEO, Me & the Bees Lemonade
Adrian BarrowTeam One’s Legacy Lab
Nicole CestaroTeam One’s Legacy Lab

Agile Planning: Infinite Iteration
Lee MaiconChief Strategy Officer360i
Brent VartanManaging PartnerBullish


12:30 - 1:30 PM
LUNCH

1:30 - 3:30 PM
Concurrent Workshops (Click here for Full Descriptions of Workshops)

Media: The New Creative. How to Develop Creative Media Ideas for Memorable Consumer Experiences
Jane LacherEVP Strategic SolutionsZenith

Creating People-Centric Brands
Andrea RingChief Strategy OfficerBig Spaceship

Copy Copy Copy
Mark EarlsHerdMeisterHerd Consultancy

Planning through Paradox    
Brandon Murphy, EVP, Chief Client Officer, 22squared

Data For Storytellers
Tom Morton, SVP Strategy, R/GA    


3:30 - 3:50 PM
BREAK

3:50 - 4:15 PM
The Unskippable Future of Video
Ben JonesCreative Director, Unskippable Labs, Google

What is the future for brand advertising in a world of exploding content, exploding channels, exploding choices--in 360 degrees, on tiny screens, exactly where we are in the world, in our heads, in every micro-moment of the day? Our Unskippable Labs team has spent the last year conducting experiments in content with brands like Pepsi, L’Oreal, and Mondelez. Come hear what we’ve learning about how attention works, how to tell stories in mobile, and what it means for your brand.


4:15 - 4:30 PM
Jay Chiat Case Study Presentation - Global Strategy

4:30 - 4:55 PM
LinkedIn Talent Panel
Jann Martin Schwarz, Global Director, Agency Holding Companies, LinkedIn
Dave Gaines, Chief Planning Officer, Maxus Americas
Erica Herman
, SVP, Strategy Director, New York, Publicis North America
Suzanne Powers, Global CSO, McCann Ericsson Worldgroup
Moderator:
Singleton Beato, EVP, Talent, 4A's

4:55 - 5:10 PM
Jay Chiat Case Study Presentation - Product/Service Creation

5:10 - 5:15 PM
Wrap Up
Brent Vartan, Managing Partner, Bullish


5:45 - 7:45 PM
Cocktail Reception

 

R/GA New York
450 West 33rd Street, 12th Floor
(Between 9th and 10th Avenues)

 

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