managing director - east coast
Melina Ex is Managing Director East Coast of the global mobile marketing agency Fetch in New York. Fetch supports clients with strategy, media planning and buying, creative and analytics. Since 2014, Fetch is part of the Dentsu Aegis Network. Melina has gained digital experience in China, Africa and UK. Before taking up her current position, she established and headed up Fetch’s German office as Country Manager. Previously, Melina was CMO at a mobile service for music, games, apps and e-books in Beijing. Prior to that, she was at Human Digital (M&C Saatchi Group), consulting clients in areas of digital strategy, customer insights and monitoring.
Melina is Vice President of Germany’s Association of Digital Economy (BVDW e.V.) and acts as their representative for the topics mobile, start-ups, social media and education & HR.