Lizzie Widhelm is a storyteller. She believes that good stories and good conversations make lives better. People want to build meaningful connections with other people. The desire for those connections extends to products and brands. For Widhelm, advertising is the ability to have those conversations, to tell those stories. Facilitating those conversations through music is a career-defining passion, combining the rhythm of great songs with the heartbeat of great advertising. The earliest stories of our time were told through music, and today a great and vast generation of consumers is changing the rules and its attention span.
Today, as the Senior Vice President of Ad Product Sales and Strategy for Pandora, the go-to music source for fans and artists, Widhelm brings ad products to life that enable marketers to tell their stories and build connections with consumers. She has been with Pandora since the company’s formative moments over a decade ago. Throughout her time at Pandora, she has built not only ad products, but also an industry-leading company with her focus, tenacity, and unparalleled passion for advertising.
As Pandora has grown, Widhelm has proven she can do anything and everything — sometimes all at once. She started at Pandora as the company’s very first salesperson, selling “digital audio” … a product that no one had ever heard of. After cracking accounts with some of the most prominent advertisers in the country, Widhelm became Pandora’s Vice President of West Coast Sales and Vice President of National Entertainment Sales, driving Pandora’s success with entertainment, film, and TV advertisers. Next, she was Vice President of Digital where she was responsible for Pandora's digital advertising positioning and oversaw the advertising sales strategy team. Widhelm has continued to rise and has seen more success thanks to her unique understanding of Pandora’s listeners and how to translate listener insights into engaging products and campaigns for advertisers.
Prior to Pandora, she worked with startups such as Broadband Enterprises and game companies (iWin, Uproar, and Flipside) before and subsequent to their sale to Vivendi Universal. Widhelm received a bachelor’s of science in finance and accounting from the University of Arizona. Outside of work, she enjoys being a mother to three wild boys and a wife to her loving husband Ben.