Executive vice president, Head of Planning & Consumer Insights
Lilia Arroyo-Flores serves as EVP; Head of Planning & Consumer Insights in Edelman’s Chicago office. With more than 20 years of experience in branding, insight and strategy development, Lilia specializes in understanding what motivates the behaviors of people today, inspires the creative process to generate the right content to engage them and ensures every interaction delivers an experience true to a brand’s essence.
Previously to joining Edelman Lilia served as a brand catalyst at various advertising agencies including Leo Burnett and FCB where she worked with a variety of clients including: P&G, Coca-Cola and Walmart.
Lilia is a champion for children’s health and currently services on the Medical Center Board of Directors of Ann & Robert H. Lurie’s Children’s Hospital. In addition, she is an outspoken advocate for diversity & inclusion and currently services on the Board of Directors of The Hispanic Alliance for Career Enhancement (HACE).