chief strategy officer
Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Clinique, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an industry-leading insights and strategy team that is creating new ground for brands by leading them in a world filled with rapid changes in technology and consumer behavior.
With a diverse career spanning the U.S. and Latin America, Lee has helped some of the world’s biggest brands evolve their marketing thinking in the media landscape. Prior to 360i, he held positions in account planning and brand strategy at creative agencies including Berlin Cameron and StrawberryFrog, where he helped brands such as Coca-Cola, Heineken, Kraft and Microsoft connect with new and diverse audiences. Previously, Lee worked for various advertising agencies and media companies, where he led brands such as Olay, L’Oreal and Visa into disruptive new spaces.
Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career. Today, he is a widely respected industry thought leader who has who has served on juries and presented at major festivals including Cannes Lions, SXSW and the 4A’s Strategy Conference, and who has contributed to publications such as Advertising Age, Adweek, and PSFK.