As a digital-first, full service agency, VaynerMedia hired their first-ever Chief Strategy Officer in July 2017, Justine Bloome, to lead a “full stack” team of strategic thinkers focused on integrated research, insights and strategy in service of innovative creative and media solutions.
Prior to joining VaynerMedia, Justine led the Catalyst team at Carat USA as EVP, Head of Strategy and Innovation, where she cultivated a diverse team of strategists, technologists, and creative media thinkers. During her tenure, Carat was named AdWeek’s 2016 Media Agency of the Year and Justine was included in AdWeek’s 2016 Media All-Star line-up.
Before emigrating to the United States, Justine founded The Village, an Australian agency comprised of independently successful marketing and communications experts offering brand strategy, content strategy, and digital strategy, among other consulting services. Built on a uniquely disruptive premise, The Village curated a bespoke team of the highest calibre freelance creative and strategy professionals, precisely fit to any given client, project or brief.
Justine is frequently asked to speak at industry events, and has previously given talks at SxSW V2V, TEDx, and numerous other events across the United States and Australia. She has served on the advisory boards of AOL, ZEFR, The Salvation Army, and more.
A solo mother to her teenage son, Justine believes that the lessons she has taken from parenthood over the last 15 years have galvanized her vulnerable, personal approach to leadership, team-building, and culture cultivation.