SVP, Head of Strategy and Innovation, Carat USA
Justine leads the Catalyst team at Carat, a multi-disciplined group of communications, content, creative and technology specialists. Catalyst accelerates business outcomes for brands via strategic innovations designed for cultural complexities, atomized choice and rapid convergence. With an extensive background in digital, media and content, Justine works with Carat’s clients to redefine media through the agency’s command of convergence.
Prior to joining Carat, Justine founded marketing and communications firm, The Village Agency, in her native Australia in 2010. Previously, she was Business Strategist at Jack Morton Worldwide, where she was responsible for driving digital transformation and campaign amplification for the agency's brand clients.
Justine has over 17 years experience developing and executing integrated campaign strategies across owned, earned and paid media for a range of clients including REA Group, SEEK, NAB, Australian Super, MTV, National Geographic Channel, Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, Disney Australia, Schweppes and Cadbury Australia.
Follow her on Twitter @inBloome