Jaime Klein Daley
Group Planning Lead, R/GA
Jaime Klein Daley is the Group Planning Lead at R/GA, overseeing a diverse team of brand and experience planners, analytics talent, and business consultants for brands including McCormick, Altisource, L’Oreal and Tiffany, among others. At R/GA, Jaime brings her brand-centric philosophy to inspire innovation, helping her colleagues and clients solve problems with new products, services and marketing campaigns.
As one of the first generation of New York born-and-bred account planners, Jaime has spent twenty years in the business of building passionate arguments at ad agencies, design firms, and innovation shops. Whether developing private label brands (Petco), making improvements to cranberry juice (PACt water by Ocean Spray), creating positioning strategies for large retailers (Sephora) or launching the first major branded vaccine for young women (Gardasil), Jaime brings her unique perspective, sharp mind, and collaborative spirit to help her teams uncover and build the most intuitive, interesting, and impactful narratives on behalf of their brands. Most recently, she spent three years at Redscout as Group Planning Director, where she pitched and won a variety of new businesses, establishing strong and ongoing relationships with CMOs and innovation directors along the way.
A New Yorker by birth, a Mets fan by choice, and an honorary Northerner by marriage, you’ll know Jaime by her distinctively loud laugh and love of all things mid-century modern. Jaime and her husband live in Brooklyn Heights with their six-year old boy, one-year old girl, and an incredibly patient rat terrier called Roscoe.