Stratfest 2019

Power to the People.

Since its introduction to the ad industry over 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate and connect with consumers. The 4A’s Strategy Festival celebrates the strategist community and is home to the 4A’s Jay Chiat Awards, which recognizes the best strategic thinking in marketing, media and advertising around the world.

 

 

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About Stratfest

We are living in the age of the empowered consumer, who are able to to make or break brands in lightning speed. The industry is responding by putting the consumer at the center of everything with Chief Experience Officers who are tasked with driving enterprise-wide thinking about the consumer. So what does that really mean for planners? 

 
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Jay Chiat Awards

Now in its 23rd year, the Jay Chiat Awards recognize the best strategic thinking in marketing, media and advertising around the world.

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