Gareth is a strategist by trade and co-founder of Chapter, a new type of creative company dedicated to closing the gap between brands and people. In their first couple of years, Chapter has been lucky enough to work with pioneering companies including Airbnb, Facebook, The Guardian, Google, Kodak, PayPal, PillPack and Toca Boca.
Prior to setting up Chapter, Gareth was Chief Strategy Officer and Partner at Goodby, Silverstein and Partners and the Head of Planning at Modernista! He stumbled into the world of advertising in the UK after failing at a career in music.
Gareth serves on the board of the VCU Brandcenter, writes a monthly column for Admap and is one of very few strategists to have won and judged leading strategy (Jay Chiat), creative (Clio) and effectiveness (EFFIE and inaugural Cannes Effectiveness Lions) awards.