Eliza Esquivel is Senior Director of Global Brand Strategy, Naming , Management and Partnerships at Microsoft for Office marketing (Office 365, Skype, Outlook, and others in the Office marketing group). She leads a senior team of global strategists and partnership managers committed to elevating the strategic and brand experience excellence of Microsoft’s portfolio.
Eliza is also a Board Director for The Advertising Club of New York. In 2015, she was named #6 on Business Insider’s list of the 30 Most Creative Women in Advertising. Eliza is a passionate advocate of creativity, women’s leadership, women in STEM, and diversity.
From 2012-2016 Eliza was VP Global Brand Strategy at Mondelēz International where she nurtured their $36 billion portfolio of high growth global brands (Oreo and Cadbury among others). She led an international team of strategists who provided brand strategy and creative development support to Mondelēz brands as well as thought leadership to the global organization.
Eliza is a progressive thinker with a balance of classical planning, creative and integrated strategic marketing skills accumulated across a range of global brands including Coke, Nike, McDonald’s, Philips, Accenture, Skittles, Cadbury and Oreo.
Prior to her roles client side at Microsoft and Mondelez, Eliza held several agency positions including: Head of Planning at TBWA/CHIAT/DAY NEW YORK, Planning Director at W+K Amsterdam, and planning positions at JWT New York and DDB. She holds an MA in Communication from the University of Texas at Austin.