Darren "daz" mccoll
Chief Brand Strategy Officer
Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping - Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global teams and clients to help create worlds of immersive stories and experiences. "Daz" as he is known, brings insight and strategic guidance to many of the world's biggest brands including Virgin, McDonald's, Nestlé, Mars, Foster's, Burger King, Subway, Footlocker, ESPN, Volvo, Chrysler and Coca-Cola. He is a sought after speaker with experience that spans markets worldwide and his work has earned many awards including: Gold Effies, New York Festivals, The One Show, Clios, D&AD Black Pencils, and three coveted Cannes Lions Grand Prix.