Darren "daz" mccoll
Chief Brand Strategy Officer, GLOBAL
SapientNitro


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As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is a co-author of the New York Times best seller Storyscaping; Stop creating ads, start creating worlds.

He is currently responsible for driving the value and effectiveness of all “Marketing Engagement” services including;  Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. Additionally, he leads our strategic organizational pillar of “Marketing Modernization” – a team dedicated to the evolution of marketing for the current tech enabled world.

Over the span of 29 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation organizations through modern marketing practices that drive optimal efficiency and effectiveness.

Darren has worked with numerous local and global brands such as: Virgin Blue Airlines, Virgin Megastore, McDonald’s, Nestlé, Foster’s, Burger King, Subway, Footlocker, Coca Cola Brands, X Games, ESPN, Ford, Fiat and Mercedes Benz, Visit Florida and Harley Davidson, Carnival Cruise Lines, BNP Parabis, First Niagara Bank.

His most recognized work was spearheading strategy for the “Best Job in the World” campaign for Tourism Queensland in Australia.

Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

He is a sort after awarded jury member and international keynote speaker having appeared at Cannes Creative Festival (France), DMA&Then (LA), Adobe Summit (UK), Internet Week (NYC), Mesh (Canada), ADWEEK (New York), Facebook Conference (Miami), Columbia University (NYC), Brand Week (Turkey) and many others.

Additionally, his expert thought leadership has appeared in notable trade publications and marketing textbooks.  Darren holds a B.A. from RMIT University.