Daniel Cherry III
Chief Marketing and Innovation Officer
The Prudential Center and The New Jersey Devils
Daniel is currently the Chief Marketing Officer for the three-time Stanley Cup Champion New Jersey Devils and the Prudential Center entertainment complex.
Prior to his current role, Daniel served as the Senior Vice President of Marketing and Vice President of Consumer Planning & Research at DIAGEO N.A.
Previously, Daniel had the honor of re-launching and serving as the Chief Marketing Officer of the legendary soccer club The New York Cosmos made famous by global soccer icon Pelé.
Daniel served as Managing Partner & Director of Brand Strategy at Anomaly, working on global brands such as Converse, Umbro, Cole Haan, Budweiser, and Motorola.
Daniel also had the pleasure of working at Wieden+Kennedy, where he led strategy on Nike, the Jordan Brand, and ESPN. His work on Nike included the Grammy 2007 nominated song “Classic” (Better Than I’ve Ever Been) featuring pop stars Kanye West, Nas, Rakim, and KRS-One.
Before W+K, Daniel was a co-owner of Frank151 Magazine and malbon Brothers Farms (mBF), the advertising and brand consulting division of Frank151 Media Group, where he led branded content, influencer, and experiential marketing strategies a number of iconic lifestyle brands – Red Bull, Toyota Scion, Nike, glaceáu Vitaminwater, PF Flyers, Ride Snowboards, and others.
Daniel got his start in advertising at Crispin Porter + Bogusky. While there, he successfully brought AND 1 Basketball to the forefront of the athletic apparel industry. The breadth of work for the AND 1 brand, which included the groundbreaking "AND 1 Mixtape Series” (a street basketball tour and content platform) landed AND 1 Adweek’s "Guerilla Marketer of the Year" in 2000.
Additionally, Daniel played a critical role in the development of the anti-tobacco “truth.com” brand, a campaign that has grown to be the most successful teen anti-smoking effort in history.
Daniel is a proud father, husband, and graduate of the University of Pennsylvania.