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Bethann Cregg

Vice President

Watson Advertising, ibm

Bethann runs the Watson Advertising Product/Offering Management team at IBM.  She is responsible for the strategy and delivery of a portfolio of products and solutions that infuse cognitive capabilities into the Media, Data and Technology products IBM delivers to the Advertising market.

Bethann has 20 years of experience leading product management, strategy, and offering GTM teams in various verticals including SaaS, Collaboration, Messaging, analytics, and data management.