In a departure from the framework of recent years, the 4A's Strategy Festival 2014 will have three distinct days of programming:


October 5


1:00 PM–5:30 PM / Leadership Forum: The Business of Planning (Members Only and Must be Pre-Registered)
Featured Speaker: Eliza Esquivel, VP Global Brand Strategy, Mondelez International
Forum is moderated by: Mark Barden, Partner, eatbigfish

6:00 PM–7:30 PM / Welcome Reception

October 6




8:55 AM /  Welcome
Nancy Hill, President-CEO, 4A's

9:00 AM  / Opening Keynote Address
Eliza Esquivel, VP Global Brand Strategy, Mondelēz International

9:30 AM / Jay Chiat Awards Case Study: New Product

9:50 / A Beautiful Constraint: How to Turn Limitations into OpportunitiesMark Barden, Partner, eatbigfish

10:20 AM / Jay Chiat Awards Presentation and Case Study: Global

10:40 AM / Break

11:10 AM / How LinkedIn Learned to Love Content and Become a Daily Habit for Users, Jon Williams, Head of Global Agency Relations, LinkedIn 
Interviewed by Kathy Kline, EVP, Managing Director, Starcom US

11:40 AM / Jay Chiat Awards Presentation and Case Study: Non Profit

12:00 Noon / Lunch

1:00 PM / Jay Chiat Awards Presentation and Case Study: Regional

1:20 PM / Tim Reis, Head of Performance Solutions Activation, North America, Google

1:50 PM / Jay Chiat Awards Presentation and Case Study: National

2:10 PM / Afternoon Keynote
Jonah Berger, Marketing Professor, The Wharton School at the University of Pennsylvania

2:40 PM / Break

3:10 PM / Session TBA

3:40 PM / Inspire Session

3:50 PM / Miami Ad School, Pick of the Litter

4:05 PM / It's Not Odd, You've Just Never Seen It BeforeGerry Graf, Founder/Chief Creative Officer,
Barton F. Graf 9000

4:35 PM / Jay Chiat Awards Grand Prix

4:55 PM / Wrap Up

6:00 PM –7:00 PM / Reception at FCB
(Transportation Provided)

October 7


Full Day Workshop Sessions (Must be pre-registered)

8:30 AM / Breakfast and Morning Remarks by Nancy Hill

9:00 AM / Craft Skills Workshops

A)   Brainstorming and Facilitation Workshop
Merry Baskin, Founder, Baskin Shark Planning Consultancy

B)  Crafting a Better Brief
Scott Lukas, Founder, DOSAGE

C)  Improving Marketing Effectiveness and Creating Marketing Centers of Excellence
Laura Patterson, President, VisionEdge Marketing