Agenda

 

In a departure from the framework of recent years, the 4A's Strategy Festival 2014 will have three distinct days of programming:

 

Sunday
October 5

 

1:00 PM–5:30 PM / Leadership Forum: The Business of Planning (Members Only and Must be Pre-Registered)
Featured Speaker: Eliza Esquivel, VP Global Brand Strategy, Mondelez International
Forum is moderated by: Mark Barden, Partner, eatbigfish

6:00 PM–7:30 PM / Welcome Reception, Langham Chicago (location dependent upon weather)


Monday 
October 6

 

 

 

8:15 AM / Breakfast in Cambridge Ballroom

8:55 AM /  Welcome
Nancy Hill, President-CEO, 4A's

9:00 AM  / Exploring Planning's Future
Eliza Esquivel, VP Global Brand Strategy, Mondelēz International

9:30 AM / Jay Chiat Awards Case Study: New Product

9:55 / A Beautiful Constraint: How to Turn Limitations into OpportunitiesMark Barden, Partner, eatbigfish

10:25 AM / Jay Chiat Awards Presentation and Case Study: Global

10:50 AM / Break

11:20 AM / How LinkedIn Learned to Love Content and Become a Daily Habit for Users, Jon Williams, Head of Global Agency Relations, LinkedIn 
Interviewed by Kathy Kline, EVP, Managing Director, Starcom US

11:50 AM / Jay Chiat Awards Presentation and Case Study: Non Profit

12:15 Noon / Lunch in Cambridge Ballroom

1:15 PM / Jay Chiat Awards Presentation and Case Study: Regional

1:40 PM / Tim Reis, Head of Performance Solutions Activation, North America, Google

2:10 PM / Jay Chiat Awards Presentation and Case Study: National

2: 35 PM / Contagious: Why Things Catch On
Jonah Berger, Marketing Professor, The Wharton School at the University of Pennsylvania

3:05 PM / Break

3:35 PM / Inspire Session

3:45 PM / Miami Ad School, Pick of the Litter

4:00 PM / It's Not Odd, You've Just Never Seen It Before
Gerry Graf, Founder/Chief Creative Officer, Barton F. Graf 9000

4:30 PM / Jay Chiat Awards Grand Prix

4:55 PM / Wrap Up

6:00 PM –7:30 PM / Reception at FCB
(Transportation Provided)


Tuesday
October 7

 

Full Day Workshop Sessions (Must be pre-registered)

8:30 AM / Breakfast and Morning Remarks by Nancy Hill (Devonshire Ballroom)


9:00 AM / Craft Skills Workshops

A)   Brainstorming and Facilitation Workshop
Merry Baskin, Founder, Baskin Shark Planning Consultancy

B)  Crafting a Better Brief
Scott Lukas, Founder, DOSAGE

C)  Improving Marketing Effectiveness and Creating Marketing Centers of Excellence
Laura Patterson, President, VisionEdge Marketing