Agenda

Details subject to change.


Tuesday, September 12

12:00 - 1:30
Check in & lunch

1:30 - 6:00
Leadership Forum

Facilitator: Merry Baskin, Founder of Baskin Shark

The Leadership Forum is for Members Only and attendees must be Pre-Registered (space is limited!). Participation is available to department heads and heads of planning at the agency. Please be sure to select this during the registration process to sign up.

6:30 - 8:30
Jay Chiat Awards/Welcome Reception


Wednesday, September 13

8:00 - 8:55
Breakfast & Registration

8:55 - 9:00
WELCOME

Marla Kaplowitz, President & CEO, 4A's

9:00 - 9:25
STRATEGic relevance in a transformative era

Rishad Tobaccowala, Strategy & Growth Officer, Publicis Groupe

9:25 - 9:50

Stop being so smart: be the planner your client needs

Michael Fanuele, CEO/Founder, Talk Like Music

9:50 - 10:05

Jay Chiat Case Study Presentation

10:05 - 10:30
A fireside chat with david lubars

David Lubars, Chief Creative Officer, BBDO

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

10:30 - 11:00
Break

11:00 - 12:30 PM
Concurrent Workshops (View Full Descriptions)

Mining Social Media Data for Effective Strategic Insights

Merry Baskin, Founder, Baskin Shark

Upside Down / Thinking Asymmetrically to Win the Future

Alexander Jutkowitz, CEO, Hill+Knowlton Strategies

The Versatile Planner: Doing More With Less

Stephanie Bane, Director of Planning, Brunner
Shaun Quigley, VP, Digital Practice, Brunner

Present Like A Performer With the UCB

Chelsea Clarke, Senior Performer & Teacher, UCB Theater

The OuT-of-Home Revolution: Data & Programmatic - How to Avoid Being left Behind

Ken Sahlin, CEO, DOmedia

5 Ways to Succeed in Omnichannel Programmatic

Tim Smith, Director of Business Development, The Trade Desk
Madison Linville, Director of Client Services, The Trade Desk

12:30 - 1:45

Lunch

Sponsored by Pandora Media, Inc.

1:45 - 3:15

CONCURRENT Workshops (View Full Descriptions)

ADVANCING BRANDS + HUMANITY WITH DATA INNOVATION

Nelson Freitas, Chief Strategy Officer -- North America, Wunderman

Brand Building Through Brand Assets

Emily Jelsomeno, VP, Director Strategic Planning, FCB Chicago

DON’T BE SO SMART: BE THE PLANNER YOUR CLIENTS NEED

Michael Fanuele, CEO/Founder, Talk Like Music

The Evolution of Defining Taste and What It Means For Brands

Anthropology Reinvented: Using Culture to Create Powerful Brands

Patti Sunderland, Founder and President, Cultural Research & Analysis, Inc.

3:15 - 3:45
Break

3:45 - 4:00
Humanizing Data For The "People-Powered Marketing" Era

Lizzie Widhelm, SVP Ad Product Sales & Strategy, Pandora

4:00 - 4:30

Doing More With Less

Rei Inamoto, Founding Partner, Inamoto & Co.
Gareth Kay, Cofounder, Chapter
Matt Walsh, Founder, Green Stone
Rosemarie Ryan, Co:Founder & Co:CEO, co-collective
Moderator: Jennifer Rooney, Editor, The CMO Network at Forbes

4:30 - 4:45

Jay Chiat Case Study Presentation

4:45 - 5:15

The Power of the Middle -- Marketing to the Heartland Post Election 2017

Jeff Baker, VP Brand Experience, Arby's Restaurant Group
Paul Jankowski, Founder/Author, New Heartland Group
Greg Andersen, CEO, Bailey Laeuerman    
David Wallinga, Vice President of Marketing, Panda Restaurant Group    
Laura Knebusch, VP Marketing Activation, Georgia- Pacific    
Moderator: Jane Lacher, EVP- Strategic Solutions, Zenith

5:15 - 5:30

Jay Chiat Case Study Presentation

5:30 - 5:35

Recap

Jane Lacher, EVP - Strategic Solutions, Zenith

5:35

Reception

Hosted at BBH
32 Avenue of the Americas

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Thursday, September 14

8:00 - 8:55
Breakfast & Registration

8:55 - 9:00

Welcome

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

9:00 - 9:25

THE TIMES, THEY ARE A CHANGIN’

Avi Savar, CEO, DreamIt

9:25 - 9:40

Jay Chiat Case Study Presentation

9:40 - 10:05

Understanding Black Twitter: Why Cultural Resonance & Perspective Have Become So Important in Advertising

God-is Rivera, Director, Inclusion and Cultural Resonance, VML

10:05 - 10:25

Innovation Awards

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners
Andrea Ring, CSO, Big Spaceship

10:25 - 11:00

Break

11:00 -12:30

CONCURRENT Workshops (View Full Descriptions)

How To Write An Inspirational Creative Brief

Robin Hafitz, Founder & CEO, Open Mind Strategy, LLC

Craft A Story To Sell Your Idea

Nancie Ruder, President, Noetic Consultants

INNOVATION PLANNING: SEEING BEYOND THE HORIZON

Avi Savar, Managing Partner, DreamIt

PLANNING IS A TEAM SPORT

Amy Winger, Chief Strategy Officer, VML

Telling Stories with Social Data    

Andrea Ring, CSO, Big Spaceship
Tim Ferris, VP Marketing Intelligence, Big Spaceship

12:30 - 1:45

Lunch

1:45 - 2:10

using Data for Content in a World of Distorted Realities

Kodi Foster, Senior VP, Data Strategy, Viacom

2:10 - 2:25

Jay Chiat Case Study Presentation

2:25 - 2:50

An Algorithm with A View

Venetia Tailor, Strategic Planner, Google Zoo    
Brian Moroz, Strategic Planner, Google Zoo

2:50 - 3:05

Jay Chiat Case Study Presentation

3:05 - 3:30
Break

3:30 - 3:55
When Data is an Entertaining Strategy - A Fireside Chat

Megan Imbres, Director of Product Creative, Netflix
Darren "Daz" McColl, Global Chief Brand Strategy Officer, SapientRazorfish

3:55 - 4:25

AI & the Future of Consumer Engagement

Eliza Esquivel, Senior Director, Global Brand Strategy and Partnerships, Microsoft
Michael Piccuirro, Technical Director, Prototype Studio, R/GA    
Sharona Sankar-King, EVP, Head of Marketing Science, BBDO
Moderator: Chick Foxgrover, Chief Digital Officer, 4A's

4:25 - 4:30

Jay Chiat Grand Prix

4:30 - 4:40

Final Wrap-up

Mollie Rosen, EVP, Agency Relations & Membership, 4A's