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Jay Chiat Awards 2018 Shortlist

Global Strategy

  • Barton F. Graf – Supercell/Clash of Clans / “The Builder”

  • Johannes Leonardo – adidas Originals / “adidas Originals: Original Is Never Finished 2017”

  • Ricebowl Strategy – Harry’s / “Painting the World Orange”

  • TBWA\Media Arts Lab – Apple / “What’s a Computer?”

Connection

  • Barton F. Graf – Supercell/Clash of Clans / “The Builder”

  • GroupeConnect – Bank of America / “Bank of America: Friends Again”

  • Edelman – Hawaii Visitors & Convention Bureau / “Work from Hawaii – A Residency Program”

  • Energy BBDO – National Safety Council / “National Safety Council: Stopping Everyday Killers”

  • Havas Worldwide – TD Ameritrade / “First Ad in The Blockchain”

  • McCann Worldgroup India - Reckitt Benckiser / Harpic / "5 Words That Made Toilets India's New Status Symbol"

  • McCann Worldgroup India – One97 Communications, Pvt. Ltd / Paytm / “A Sticker That Brought Hope”

  • MullenLowe US – Royal Caribbean International / “Royal Caribbean #SeekDeeper”

National Strategy

  • Energy BBDO – National Safety Council / “National Safety Council: Stopping Everyday Killers”

  • McCann Health – Reckitt Benckiser / Mucinex / “#SuperSickMonday”

  • The Monkees – Meat and Livestock Australia – Lamb / “Meat and Livestock Australia – Celebrate Australia”

  • TBWA Chiat Day/Los Angeles – Gatorade / “Make Defeat Your Fuel”

Non-Profit

  • 22squared – Ad Council / Grads of Life / “Real 7-Second Resumes: Giving Opportunity Youth A Fresh Voice”

  • Barton F. Graf – “Coverage Coalition”

  • McCann Worldgroup India – Live Laugh Love Foundation / “Ask Again”

  • McKinney – Ad Council & Dollar General Literacy Foundation / “No One Gets A Diploma Alone”

  • RPA – Pediatric Brain Tumor Foundation / “Imaginary Friend Society”

Product / Service

  • Burrell Communications Group – Toyota Motor North America / “Toyota RAV4 Adventure Grade: Alleviating Fear Through Community”

  • Energy BBDO – National Safety Council / “National Safety Council: Stopping Everyday Killers”

  • VML – Gatorade / “Gatorade Beat The Blitz”

  • McCann Worldgroup India – Ministry of Public Health, Afghanistan / “Immunity Charm”

  • R/GA Chicago – PepsiCo / “bubly, Crack A Smile”

Regional Strategy

  • Carmichael Lynch – Phillips 66/Conoco/76 / “Phillips 66: A Full Tank of Gas and Half a Pack of Cigarettes”

  • Colle McVoy – Jackson Hole Travel & Tourism Board / “Stay Wild”

  • FANATIC – Philips Audio / “Philips. Useful Sound”

  • McCann Erickson/New York – MGM National Harbor / “Every Day Is Monumental”

  • McCann Worldgroup India – Narayan Health / “The Door Blouse”

  • VML – Amazon Kindle / “Kindle Stories Over Gray”