THE 2017 Jay Chiat WINNERS


Grand Prix

Leo Burnett Melbourne – "Headspace - Reword


National Strategy

GOLD

BBDO India  "P&G India - Ariel Matic - Dads #ShareTheLoad

SILVER

Anomaly – "Johnnie Walker - Keep Walking America

McCann New York – "Lysol - Protect Like a Mother

TBWA\Chiat\Day/Los Angeles – "Airbnb - Don't Go There, Live There.

Bronze

DigitasLBi/Chicago – Whirlpool - Care Counts

Energy BBDO – Off the Street Club - Kids are Tougher than the Streets

SapientRazorfish – "Dove - Dear Media

 

Global Strategy

GOLD

TBWA\Chiat\Day / Los Angeles – "Airbnb - Don't Go There, Live There.

SILVER

CP+B – "Letgo App - It’s time to letgo.

Droga5 – "Under Armour - Michael Phelps: Rule Yourself

 

Product/Service Creation

GOLD

Anomaly – "hmbldt - 5,000 Years in the Making

J. Walter Thompson New York – "Northwell Health - The Return

SILVER

DigitasLBi/Chicago "Whirlpool - Care Counts

VML – "LEGOLAND Florida Resort - Quest To LEGOLAND

BRONZE

AlmapBBDO – "Doritos - Mystery: Challenging a Generation

Periscope – "BASF - A New Age Market Strategy

 

Connection Strategy

Gold

Anomaly – "The Hershey Company/Jolly Rancher - A New Model for the New Era of Communications: Transforming a Brand that Sucks

SILVER

Droga5 – "Under Armour - #BreaktheGame

BRONZE

McCann London – "L'Oréal Paris True Match - How it Pays to Stand Up for Diversity

 

Nonprofit

GOLD

Leo Burnett Melbourne – "Headspace - Reword

SILVER

Clemenger BBDO – "TAC (Transport Accident Commission), Victoria - Towards Zero Road Safety Campaign: Meet Graham

BRONZE

Energy BBDO – "Off the Street Club - Kids are Tougher than the Streets

R/GA – "The Ad Council - We Are America


Regional Strategy

SILVER

Fanatic "Development Company Brusnika - The Brusnika Effect

McKinney – "Equality NC - Stop HB2

BRONZE

Leo Burnett, Toronto  "Uniqlo - Uncommon Thread