2014 Jay Chiat Awards Winners

Below is the list of winners, including links to the case study briefs that we were given permission to publish. (Scroll to the bottom for links to 2012 and 2012 winners.)


Grand Prix Winners

  • OgilvyOne— British Airways “Visit Mum


SPECIAL PRIZES

  • Best Brand Progress/Reinvention: GSD&M— RadioShack “Super Bowl Campaign”

  • Best Brief: CHI&Partners NY—Channel Thirteen "TV Gone Wrong"

  • Best Business Transformation: CHI&Partners NY—Channel Thirteen "TV Gone Wrong"

  • Best Communications/Engagement Strategy: Droga5— Heineken: Newcastle Brown Ale “If We Made It” 

  • Best Use of Data/Measurement: OgilvyOne— British Airways “Visit Mum”   

  • Best Use of Research: Leo Burnett/Arc Worldwide/Starcom MediaVest Group—Procter & Gamble: Pantene "Weather Permitting"   


GOLD, SILVER, BRONZE, HONORABLE MENTION

Global Strategy

(No gold awarded in the category this year.)

Silver

  • Ogilvy & Mather, NY—Caterpillar Inc. "Built For It Trials"

Bronze

Honorable Mention

  • COLLINS— Type Directors Club “Type Directors Club Call for Entries”


National Strategy

Gold

  • OgilvyOne— British Airways “Visit Mum

  • Publicis Kaplan Thaler—Crest & Oral-B / Procter & Gamble “A Frightfully Good Halloween”

Silver

Bronze

  • Almap BBDO— Volkswagen Kombi “Kombi Last Wishes - The Unlaunch of the Volkswagen Bus

  • Anomaly—DICK'S Sporting Goods “Finding Magic in Hell”

  • BBH New York— Sony Computer Entertainment America, PlayStation  “Gran Turismo 6: First Love”

  • GSD&M— RadioShack “Super Bowl Campaign”

Honorable Mention

  • 72andSunny— Samsung Telecommunications America “The Next Big Thing with Samsung + Jay Z”

  • 72andSunny/Haworth Media Agency— Target “Back-to-School 2013 Campaign”

  •  INNOCEAN USA/Big Block LA//Bossa/ Initiative +/Skybound—Hyundai Motor America “The Walking Dead Chop Shop

  • LOWE/SSP3— Ministry of Defense / Program of Humanitarian Attention to the Demobilised “You Are My Son

  • McKinney— Mizuno “What If Everyone Ran?

  • Mullen—American Greetings “Marketing the #worldstoughestjob


Non Profit

Gold

Silver

Bronze

Honorable Mention


Product/Service Creation

Gold (No Gold was awarded in this category)

Silver

Bronze 

Honorable Mention

  • R/GA—“The Nike SB App”


Regional Strategy

Gold

Silver

  • Leo Burnett/Arc Worldwide/Starcom MediaVest Group—Procter & Gamble: Pantene "Weather Permitting"

  •  Leo Burnett, Toronto/Jungle—Media "Learn IKEA"

Bronze

  • SID LEE—Toronto/Maple Leaf Sports & Entertainment FC "It's a Bloody Big Deal"

  • The Martin Agency Colonial Williamsburg "Stay and make some history"

Honorable Mention

  • Cramer-Krasselt—Constellation Brands "Luna Corona"

  • Leo Burnett—Fifth Third Bank "#PayToTheOrderOf Campaign"  

  • OgilvyOne London—British Airways "Magic of Flying"

 



Archive of Jay Chiat Awards Case Studies

2012 Award Winners