2013 Jay Chiat Awards Winners
Below is the list of winners, including links to the case study briefs that we were given permission to publish. (Scroll to the bottom for links to 2012, 2011 and 2010 winners.)
Grand Prix Winners
Strategy:
- 72andSunny—Samsung Telecommunications America “Samsung Galaxy: The Next Big Thing Is Already Here”
Innovation:
Gold, Silver, Bronze, Honorable Mention
Global Strategy
(No gold awarded in the category this year.)
Silver
- Ogilvy & Mather, UK—Dove/Unilever “Dove / Camera Shy”
- Ogilvy & Mather, New York—IBM “A Boy and His Atom”
- Ogilvy & Mather Sao Paulo/Edelman PR/PHD Media—Dove/Unilever “Dove Real Beauty Sketches”
Bronze
- DAVID The Agency—The Coca-Cola Company “ Let’s Go Crazy”
- Goodby Silverstein and Partners—Cisco “Tomorrow Started Here.”
Honorable Mention
- Ogilvy & Mather West—Qualcomm Snapdragon
National Strategy
Gold
- 72andSunny—Samsung Telecommunications America “Samsung Galaxy: The Next Big Thing Is Already Here”
Silver
- BBH— Unilever: Axe “Susan Glenn Campaign”
- Memac Ogilvy & Mather/Universal Media—The Coca-Cola Company “Sprite Cricket Stars”
- mono—Target “The Everyday Collection”
Bronze
- Droga5—Prudential: Prudential Challenge Lab: Why Retirement Starts with your Brain”
- Saatchi & Saatchi—P&G Luvs “Luvs: Second Time Moms and the Truth About Parenting”
Honorable Mention
- 180LA/Carat—adidas “The Return”
- BrainJuicer—3 Mobile “Dance, Pony, Dance: How Innovative Research Transformed Three's Strategy and Execution”
- CARAT/Wieden+Kennedy/Taylor/DeVries/GMR—P&G (Procter & Gamble) Medaling In Media: "P&G Proud Sponsor Of Mom' Olympic Campaign"
- Conill—P&G Pampers “Bellies in Concert”
- Ogilvy, Mumbai/Jonathan Dothan— Star India Pvt Ltd “Satyamev Jayate--Managing a billion expectations”
- TBWA\CHIAT\DAY—Gatorade “IN > ON"
Non Profit
Gold
- Ogilvy & Mather, Bangkok—Thai Health Promotion Foundation (THPF) “THPF: Smoking Kid - A Personal Message to the Smokers”
Silver
- TBWA\Chiat\Day—Women's Sports Foundation, Gatorade “Keep Her In The Game”
Bronze
- Laughlin Constable—Lung Cancer Alliance “2012 Lung Cancer Alliance Campaign”
Honorable Mention
- The Buntin Group—The Contributer “Homelessness”
- Ogilvy & Mather Sao Paulo—Sport Club Recife “Immortal Fans”
- Lowe Counsel, Lowe & Partners—Colombian Ministry of Defense's Group of Humanitarian Attention to the Demobilised “A Message of Peace”
Product/Service Creation
(No silver awarded in the category this year)
Gold
Bronze
- Anomaly—Labatt Breweries of Canada “Red Light”
Honorable Mention
- The Mom Complex/Breathe Research—Asda (Walmart's UK Operation) “Leveraging the passion & pain points behind motherhood to drive innovative, new shopping solutions.”
- R/GA — McCormick “FlavorPrint”
Regional
Gold
- BBH NY/Deep Focus—Cole Haan “Chelsea Pump Campaign”
Silver
- CP+B—Kraft Macaroni & Cheese “Sabemos que te va a encantar” [We know you're going to love it]
- Grupo Gallegos—California Milk Processing Board, Got Milk/Toma Leche “Bedtime Stories”
- DDB New York—New York City Ballet “New York City Ballet Art Series”
Bronze
- Droga5—The New Museum “Recalling 1993”
- Allen & Gerritsen (formerly Neiman) — Temple University “Temple Made”
Honorable Mention
- Leo Burnett, Chicago/Starcom MediaVest Group—Allstate “Save11: Putting a Human Face on a Cold Hard Statistic”
- Leo Burnett New York—Village Voice Newspaper “New York Writes Itself”