2012 Jay Chiat Awards Winners

The Jay Chiat Awards are the first global advertising awards that recognize brilliant strategic thinking.

In 2012, ten categories recognized the importance of strategy across the diverse marketing communications landscape: existing brand, new brand, new product, brand experience, media strategy, social media strategy, design, for good strategy, research innovation and creative technology.

Congratulations to the 2012 award winners! See complete list of winners.

Below are top-winning entries that we have permission to publish.

2012 Categories and Winners:

Brand Experience

-Silver [CP+B — American Express “Nextpedition”]

-Silver [Ogilvy & Mather, Shanghai — The North Face “Finding True North”]

-Bronze [ Ogilvy & Mather, London — Unilever, Dove Masterbrand “Unlocking the Social Power of the Dove Brand”]


Creative Technology

-Gold [McCann New York — General Mills International “Trail View by Nature Valley”]

-Silver [JWT —Johnson & Johnson/Band-Aid® Brand “BAND-AID® Magic Vision Augmented Reality App”]

-Bronze [DDB Brasil — C&A “Fashion Like”]


Existing Brand

-Silver [TBWA\Chiat\Day — Nissan North America “Gas Powered Everything”]

-Bronze [RPA — Honda “Honda CR-V: The Social Activity Vehicle”]


For Good Strategy


-Gold [BBDO New York — AT&T “The Last Text”]

-Silver [Ogilvy & Mather, London — Unilever, Dove Masterbrand “Unlocking the Social Power of the Dove Brand”



Media Communications Strategy


-Gold [Cramer-Krasselt — COA Youth & Family Centers “Having Involved Parents”]

-Gold [Mindshare — American Express Open “Small Business Saturday”]

-Bronze [Leo Burnett, Toronto — IKEA “Moving Day”]


New Content-Product


-Silver [Creative Artists Agency — Chipotle “Cultivate Campaign”]

-Bronze [DDB Brasil — Telhanorte “Personal Wall”]

-Bronze [F/Nazca Saatchi & Saatchi, Brasil — ABInvev – Skol “Skol Roundy”]

-Bronze [JWT, Puerto Rico — Banco Popular “The Most Popular Song”]

-Bronze [Loducca, Brasil — Ambev “CYAN BANK: The bank of water”]



Research Innovation


-Gold [JWT Atlanta — “How the U.S. Marines Brought Rambo and Bono Together Through Research (and why)"]

-Silver [Arc Worldwide/Leo Burnett Chicago — “ShopperScopeSM: Revolutionizing the Shopper's Path to Purchase”]

-Bronze [Starcom MediaVest Group — “Sensing Investigations”]


Social Media

-Gold [DDB Brasil — Estrela Ferrorama “Volta Ferrorama”]

-Gold [Lew'Lara\TBWA, Brasil — Nissan Frontier “Damn Ponies”]

-Gold [Ogilvy & Mather, London — Unilever, Dove Masterbrand “The Dove AdMakeover | Unlocking the Social Power of the Dove Brand”]

-Silver [Ogilvy & Mather — Fanta “Lost in Time”]


-Bronze [DDB Brasil — Intel “Human Processor”]



Archive of Jay Chiat Awards Case Studies

2013 Award Winners